Privacy Policy is a site operated by Georgia Clegg, trading as Luma Bakery (registered Sole Trader in the United Kingdom) who can be contacted at [email protected] with questions regarding this Policy and use of your data.

Luma Bakery takes your personal data seriously. This Privacy Policy is designed to set out clearly and concisely what personal data we gather and how we use it.

Information We Collect About You

We gather some personal data. If you make a purchase from the website, this personal data includes your name, email address and billing address in addition to transactional data, such as purchase information and technical data, such as information about cookies.

You are asked if you are happy to consent to us gathering this data at checkout where you are invited to read this Privacy Policy as well as our Terms of Service. 

We also use third-party tools to record the IP addresses of users who download free digital resources from the website. 

The lawful basis on which we gather this data is: Legitimate Interest, based on the fact that

  • our processing of this information enables us to create a better user experience for you and improve our services and the products we offer;
  • There is a very limited privacy impact on you since the information we gather does not identify you personally;
  • you would reasonably expect us to use your data in this way;
  • we think it improves your interaction with our website to keep consent requests to a minimum.

Personal data is also generated from technical processes such as cookies, analytics, and third party embeds.

What We Do With Your Information

We might use your personal data to learn more about user behaviour on the website generally and how we can improve our service to users and market our products more effectively.  

What We Don’t Do With Your Information

We do not use this information to identify you personally nor to market to you as an individual. 

We do not share your personal information with any third parties. 

Cookie Policy

What are cookies?

Like most websites, use cookies to collect information.  Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website.  They are used to ‘remember’ when your computer or device accesses our websites.  Cookies are essential for the effective operation of our websites and to help you shop with us online.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device.  This includes information about pages viewed, products purchased and your journey around a website.  We do not use cookies to collect or record information on your name, address or other contact details.  Luma Bakery can use cookies to monitor your browsing and purchasing behaviour.

What are cookies used for?

The main purposes for which cookies are used are: –

1. For technical purposes essential to effective operation of our websites, particularly in relation to online transactions and site navigation.

2. To enable Luma Bakery to collect information about your browsing and shopping patterns, including to monitor the success of advertising campaigns, for example. 

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Learn more from their Terms of Service and Privacy Policy.

Opt-out: Download the browser plugin “Google Analytics Opt-out Browser Add-on” here.


We collect information about you during the checkout process on our store.

  • What we collect and store

While you visit our site, we’ll track:

Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed

Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping. Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order. We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

Send you information about your account and order;

Respond to your requests, including refunds and complaints;

Process payments and prevent fraud;

Comply with any legal obligations we have, such as calculating taxes;

Improve our store offerings;

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 6 year for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

  • Payments

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

Amazon Affiliates – OneLink

This website contains Amazon Affiliate links. OneLink is a system by which, when a link is clicked, Amazon endeavours to direct you to your native storefront. In order to do this, a line of code has been placed on each page of the website known as oneTag. 

oneTag receives the following:

Full IP address, which is used for fraud detection and traffic quality. For all other internal uses related to oneTag functions, such as OneLink, the IP address is truncated.

Pseudonymized identifiers such as Cookie IDs and Mobile Advertising Identifiers. These identifiers are used by Amazon Associate systems for a variety of purposes including to recognize a user pseudonymously: (1) for fraud detection and traffic quality, and (2) to provide oneTag’s services, including OneLink.



This Privacy Policy will be reviewed and updated frequently as part of our ongoing commitment to your privacy.

Updated 07/01/2020.